"I am a developer, and I can tell you what motivates me. It is actually not hard to do, or even expensive. I'm largely self-motivating when I'm just allowed to be. I am a developer because I love to develop software, and if I'm not being held back I will do just that, and do it well. If developers seem unmotivated there is probably something in their way that needs to be removed. If I'm just allowed certain benefits there is no need to spend money on bonuses, I'll still be doing more than I'm paid for."

"The good thing about this book is that it doesn't just state a fact, explain it like its common sense, and move on. It provides background information and references to studies and scientific experiments that actually prove that this is the case. This is about facts, not just some good ideas.